Welcome To The Public House Institute

The Public House Institute exists because of one simple, frustrating observation, repeated across fifteen years of working in this trade. The knowledge that genuinely helps a pub thrive, the marketing, the community building, the planning, the small daily habits that make the real difference, has always been locked away, either behind agency retainers costing three or four hundred pounds a month, or inside corporate training programmes that only the big pub companies ever get access to.

Independent operators, the people actually running the pubs that make up the heart of this trade, have been left to work it all out alone, on top of already gruelling hours, tight margins, and a job that rarely gives anyone a proper moment to think.

We built The Public House Institute to close that gap.

Our foundation is fifteen years of hands on experience across large pub companies, small independents, and running our own pub and restaurant. Every decision made in every pub, every mistake learned the hard way, every hard won piece of knowledge about what actually works and what’s simply noise dressed up as expertise, sits behind everything we build.

It started with a book, The Pub That Lasts, written to put that knowledge directly into the hands of operators who needed it, without an agency fee attached. It reached the top five in its category on Amazon, which told us something important, there was a genuine appetite across this trade for practical, honest thinking built specifically for independent pubs.

The membership grew from that same foundation. Every month, members receive a complete pack built around whatever the trade is genuinely facing at that specific point in the year, a seasonal playbook, a practical framework, working tools and trackers, an honest audit or review, a full set of ready to use social media templates, and a small library of AI prompts built specifically for the admin side of the job, never for writing your posts or replacing your voice. That last point matters to us more than almost anything else. AI has a place in this trade, saving time on paperwork and admin, but it has no place pretending to be you, or speaking for your pub. That line matters, and we never cross it.

We are not a marketing agency, and we never pretend to be. We don’t take control of your pub, tell you how to run your business, or promise to fix things that are genuinely outside anyone’s control, business rates, energy costs, VAT. What we offer instead is honest, practical support, built by people who understand exactly what this job actually involves, because we’ve done it ourselves.

Twenty nine pounds a month, no contract, no tiers, no complicated pricing. Join, use everything inside, and decide honestly whether it’s worth staying. If it isn’t, you’ve lost very little. If it is, you’ll receive a new, genuinely useful pack every single month, built specifically for the season you’re actually in.

We built this because independent pub operators deserve the same practical support the big pub companies have always had. Not to replace your judgement, or your instinct, or the years of experience you already have behind your own bar, but to genuinely add to it. One better decision at a time.

Join Membership

The Public House Membership

What It Is

The Public House Institute Membership is a complete, practical monthly system built specifically for people running independent pubs. Every single month, members receive a full pack of tools, guidance and resources built around whatever the trade is genuinely facing at that particular point in the year. Not a static library of generic advice that stops being relevant the moment the season changes, a living, evolving system that grows with the trading calendar itself.

This is not another hospitality course you’ll start with good intentions and never finish. It is not a marketing agency trying to take control of your pub. It is not a library of generic PDFs downloaded once and forgotten. It is genuine, usable, practical support, built by someone who has actually stood behind a bar, run the shifts, and made every mistake there is to make in this trade.

What You Actually Receive, Every Month

A full seasonal Playbook, a genuine, practical guide built around the specific trading challenge that month presents, whether that’s making the most of summer trade, preparing for the autumn drop off, navigating Halloween without overspending, or protecting cashflow through January.

A one page practical Framework, a simple, memorable model you can genuinely hold in your head and actually use, not a theoretical diagram that gets read once and forgotten.

Working Tools and Trackers, real, usable spreadsheets and worksheets built to answer the questions most operators have never had a clear answer to, who your most valuable customers actually are, how your bookings and revenue are genuinely tracking, where your real opportunities sit.

An honest Audit or Review, a proper, structured way to step back and see clearly where your pub actually stands, rather than relying purely on instinct or how busy the last few weeks happened to feel.

A full Facebook Content Vault, thirty ready to use post templates built specifically around that month’s themes, complete with guidance on exactly what photograph to take and what story to tell, so your marketing genuinely sounds like your pub, not generic content that could belong to anywhere.

An AI Prompt Library, built specifically for the admin side of running a pub, staff communications, supplier emails, event planning, never for writing your social media or replacing the voice that makes your pub genuinely yours.

And the Sunday Landlord Review, a permanent, ongoing weekly habit included every single month for as long as you’re a member, fifteen minutes to properly step back and look at your business clearly.

Why You Should Join

Because you’re already doing the hardest part of this job, the actual running of your pub, and what you’re missing isn’t effort or care, it’s time, and access to the kind of practical business thinking that larger pub companies have always had built in as standard.

Because the alternative is expensive and impersonal. A marketing agency typically charges three or four hundred pounds a month for generic content that could belong to any pub in the country. This costs twenty nine pounds, and every single thing inside is built specifically for independent pub operators.

Because it changes with the year, not against it. You’re never given advice built for a completely different season or a completely different kind of business, every pack is built for exactly where the trading calendar actually is.

Because there is genuinely no risk in trying it. No contract, no tiers, no joining fee. Join for a single month, use everything inside properly, and decide honestly whether it’s worth staying.

Because you shouldn’t have to work all of this out entirely alone. That is really the whole point of what we’ve built. Not another voice telling you what to do, a genuine, practical partner, built by someone who has done this job themselves.

The Price

£29 per month, or £290 for the year if you’d rather commit properly and save two months. No contract, no tiers, no complicated pricing. Cancel any time, no questions asked.

Where It All Started

Before there was a membership, there was a book.

The Public House Institute did not begin as a business plan. It began with a simple, honest frustration, built up over fifteen years working across large pub companies, small independents, and running an own pub and restaurant. The knowledge that genuinely helps a pub thrive, the marketing, the community building, the small daily habits that make a real difference over time, was always locked away, either behind expensive agency retainers or corporate training programmes that only the big pub companies ever got access to.

That frustration became The Pub That Lasts, a marketing playbook written specifically for British pub owners, without the jargon, the theory, or the price tag of an agency attached to it.

The book looks honestly at the human side of running and marketing a pub. Character. Community. Customers. Consistency. The small, unglamorous things that, done properly and repeated over time, genuinely make the difference between a pub that survives and one that thrives.

It covers twelve chapters, everything from defining what makes your pub genuinely different from the one down the road, to building a weekly content system that takes forty five minutes and requires no marketing skills, to understanding exactly where AI belongs in your marketing, and where it absolutely does not.

And people actually bought it. The Pub That Lasts reached the top five in its category on Amazon, which mattered because it showed something real, there was a genuine appetite for practical, honest thinking built specifically around the independent pub trade.

The membership is the natural next step. The book gives you the thinking. The membership turns that thinking into practical playbooks, frameworks, trackers and tools you can actually put to work in your pub, month after month.

You don’t need to have read the book to join the membership, and you don’t need to be a member to read the book. Each stands completely on its own. But together, they’re the two halves of everything The Public House Institute has been built to do.

The Pub That Lasts is available now on Amazon.